Responsible Energi Limited was founded to give UK SMEs something that is still surprisingly rare in the business energy market: straightforward, independent advice with no agenda.

The energy broker industry has historically been opaque. Commission structures were hidden, contract terms were buried, and too many businesses were steered towards whichever deal paid the broker most — not the one that suited the client best. We were set up to do things differently.

We operate as a genuine advisory, not a sales function. That means we represent your interests in the market, explain how contracts and pricing actually work, and remain available to you throughout the life of your agreement — not just at the point of signing.

Who We Are

Responsible Energi Limited is an independent energy advisory business, founded to give UK SMEs genuine representation in the commercial energy market. We are not tied to any single supplier. We have no preferred panel. We work exclusively on behalf of the businesses we advise.

The business energy market is opaque by design. Broker commissions are often hidden within unit rates, supplier relationships skew recommendations, and most SMEs renew contracts without knowing whether they received a competitive price. We founded Responsible Energi to change that.

How We Work

Our core methodology is the Reverse Auction — a structured procurement process in which two or more energy suppliers compete directly for your business. As each supplier bids and rebids, the competitive tension erodes their margins and drives the price down to its lowest achievable level. The result is a transparent, market-tested price that you can be confident represents genuine value.

We handle both fixed price and flexible (variable) contracts, advising on the appropriate structure based on your consumption profile, risk appetite, and budget requirements.

Our advisory approach is built on three principles:

Independence

We are not tied to any supplier. We assess the market objectively and recommend what is right for your business, not what earns us the most.

Transparency

We earn commission included within your unit rate. We will always explain how your rate is formed and what our commercial arrangement looks like. You will never be left guessing.

Long-Term Partnership

Our relationship with you does not end when a contract is placed. We monitor your account, handle billing queries, and flag renewal windows in good time.

Our Director

Responsible Energi Limited is directed by Habeeb Rafiq, who brings a structured, client-first approach to energy procurement. The business was established with a clear purpose: to provide SMEs with the same quality of energy advisory support that was previously only accessible to large corporate organisations.

The company was incorporated in England and Wales in 2026 and operates from Leicester.

Registered Details

Responsible Energi Limited
Company No. 17042024
Registered in England and Wales
15 Broadway Road, Leicester, LE5 5TB
info@responsible-energi.com

Get in Touch

If you would like to understand what an independent energy review could do for your business, contact us — no obligation, no pressure.